The Microrep story: The revolution in eyewear repair and renovation

In a world where durability and quality are increasingly valued, MICROREP has established itself as the leading eyewear repair and renovation company in Switzerland and Europe.Founded by a passionate visionary, the company has made its mark by offering innovative, high-quality solutions that are ahead of the competition.

Discover the fascinating story of MICROREP and its founder, and how they redefined the standards of spectacle repair and renovation.

The beginnings of MICROREP

The entrepreneur's vision

The story begins with its founder, Grégoire THOMAS, an optician with a passion for eyewear and its potential. Having worked in the optical and eyewear business for over 15 years, Grégoire noticed a glaring lack of service and quality in eyewear repair and renovation. He decided to fill this gap by creating MICROREP in 2013, with a mission to extend the life of eyewear qualitatively, by offering an outstanding, impeccable service.

A clear mission

MICROREP's mission was simple but ambitious: to provide opticians in Switzerland with innovative, sustainable, cost-effective and high-quality repair and renovation solutions.Grégoire firmly believed that eyewear, often made from good materials that can be durable, deserved a quality second life rather than ending up in landfill.

Company development

Innovation and Technology

From the outset, Grégoire has invested in cutting-edge technologies to perfect unrivalled precision and repair quality. MICROREP was among the first to use first-rate techniques such as laser welding for metal or stable heating equipment for plastics. MICROREP even acquired a professional lacquering company, Re-Color, to restore eyewear to its original condition. These innovations have enabled the company to stand out from the crowd and win the trust of numerous customers.

Hard-working people

Grégoire understands the importance of surrounding himself with a first-rate team. He recruited skilled craftsmen with a lifetime of experience, precision experts to join MICROREP. He even set high standards for the company with an ISO 13485 Medical Device standard, which classifies the company's work with medical quality. This ensures that every pair of repaired or refurbished eyewear is treated with the utmost care.

MICROREP's impact

An industry leader

Over the years, MICROREP has become an undisputed and unrivalled leader in the field of eyewear repair and renovation. The company has earned a reputation for excellence, quality and innovation, attracting customers from Switzerland, Europe and beyond. MICROREP's service model can inspire many other companies to follow their example, forming the beginnings of a more sustainable industry.

Contributing to sustainability

By repairing and refurbishing thousands of pairs of glasses every year, MICROREP has a clear impact on reducing waste and promoting sustainability in the optical sector. The public can be made aware of the importance of repairing rather than replacing, of restoring value to a product that deserves it, and thus supporting more responsible consumption that is truly worthwhile!  

MICROREP's future

Continuous expansion and innovation

Microrep is the only company in the industry that continues to grow and innovate.We have a quality Swiss optician working with us - just ask us to be sure. Grégoire and his team are constantly on the lookout for new technologies and methods to improve their services. Our project also explores new markets and is always looking to improve its services, so that we can offer an ever more comprehensive range of services, all provided by MICROREP and not outsourced like most.

Commitment to quality

MICROREP's commitment to quality and customer satisfaction remains unchanged. Grégoire and his team are determined to maintain the high standards that have made them such a success, while adapting their offer to the changing needs of consumers, whether opticians or private individuals.

Conclusion

The MICROREP story is a testament to the vision, innovation and commitment to quality of Grégoire THOMAS and his team. By transforming the old repair industry, which some still practice, and bringing in eyewear renovation, MICROREP has not only created a valuable service for opticians and consumers alike, but also contributed to a more sustainable future. As the company continues to grow and innovate, its positive impact on the eyewear industry and its environment will only increase. With good reason.

Open letter to optical companies

Dear leaders and managers of optical and eyewear companies,

As key players in the eyewear industry, you have a decisive role to play in promoting sustainable practices. Be respectable for your products and the way they are consumed.

Each year, millions of pairs of glasses are produced, used, and then discarded, contributing to a massive accumulation of waste and materials that could clearly be repurposed. It is time to act together to reduce this ecological footprint.

We urge you to:

Use sustainable materials
Turn to materials that can be repurposed; stop choosing cheap options solely based on profit. We have observed a significant decrease in quality among some manufacturers, which is regrettable.

Actively promote repair and renovation
Offer high-quality repair services and encourage your customers to repair their glasses instead of replacing them. Do not replace with new models that are no longer in your catalog, creating additional waste.

Implement recycling and renewal systems
Set up collection points in stores to recycle materials and reuse them for your new collections, or renew your existing frames.

Educate and raise awareness
It is crucial to educate customers about the importance of sustainability and eco-friendly practices, which are vital to respecting our planet and humanity. Share information on how they can reuse, reduce, and recycle their glasses.

By taking these steps, not only will you contribute to a healthier environment, but you will also strengthen customer loyalty, as they are increasingly concerned about the ecological impact of their purchases.

Together, we can transform the eyewear industry for a more sustainable and responsible future.

With hope and determination,
Grégoire Thomas
Microrep